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The Partners


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The Partners


A team of award-winning strategists, designers, writers, producers, developers, and other media leaders. In the business of pioneering new businesses and recruiting the best and brightest to build them.

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John A. Lack


Chief Partner

John A. Lack


Chief Partner

  John A. Lack - Chief Partner

John A. Lack is best known for creating MTV, the broadcast vehicle now an integral part of global culture.  Formerly the co founder and CEO of Firebrand, Lack also developed and launched The Movie Channel and Nickelodeon as COO of Warner Amex, and ESPN2 while he was EVP of Marketing and Programming at ESPN.  Lack currently serves as an advisor to Kweak, a new video messaging platform and recently to CUR Music, the next generation SocialMusic Experience. Lack also held positions as CEO of ACTV, an interactive television technology company now owned by Liberty; CEO of i3 mobile, the parent company of PRONTO and the leading provider of innovative wireless media solutions, and Managing Director of Stream, Telecom Italia's pay television company now part of Sky Italia.  Lack previously spent nine years at CBS, including stints as VP/General Manager of WCBS News 88 and VP/General Manager CBS Radio SpotSales.  John's extensive experience with broadcast, interactive and wireless media companies make him uniquely qualified to bring these great paradigms together.

 

jalack@firemediapartners.com

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Shari F. Leventhal


Marketing Partner

Shari F. Leventhal


Marketing Partner

Shari is uniquely qualified to help today's new media clients develop businesses and launch marketing campaigns focused on achieving superior results.  Shari began her career at ESPN as Marketing Director, responsible for all consumer advertising and sales marketing programs driving ten years of enormous brand growth and dominance in the cable television and sports media industries. As Vice President of Marketing at Speedvision (SPEED CHANNEL), her launch marketing efforts drove consumer demand for the network and distribution into thirty million homes over a five year period.  Prior to founding FIREMEDIA PARTNERS, Shari also served as Sr. VP Marketing for i3 Mobile and Chief Marketing Officer for Firebrand, the first network to stream simultaneously on TV, Web and Mobile.  She's reaped over 30 PROMAX, BDA and CTAM marketing awards and is well known in the media industry for her award-winning marketing and promotions as well as her analysis and implementation of results driven marketing campaigns.

 

shari@firemediapartners.com

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Stacy Van Wickler


Creative Strategist

Stacy Van Wickler


Creative Strategist

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Writer, director, problem solver.  Stacy was schooled at Ogilvy, where she learned her chops on brands like IBM, American Express, Jaguar.  She led new product and campaign launches at Draft for Compaq, DeVry University, Bank of America.  She consulted for years on digital campaigns at Wunderman Interactive for Nationwide, Chevron, Wall Street Journal, Pfizer and Diageo.  Stacy brings unique voice and consumer insight to innovative marketing campaigns like CUR Music, Firebrand, Pronto, Phelps Hospital and VOOM, creating all consumer messages and media.  Now she brings her creative direction to FireMedia Partners, with a mercenary skill set ranging from strategic planning to taglines.

 

stacy@firemediapartners.com

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Patrick McDonough


Brand Design Partner

Patrick McDonough


Brand Design Partner

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An award-winning creative director and founder of PMCD Design, Patrick oversees all phases of brand design development including graphic production, film direction, music/sound design and corporate image.  His award-winning client list includes FOX Reality Channel, TLC, ABC, NBC, ESPN, NGC, Encore, PBS, Firebrand , Crash for Starz and WNET.  Most recently, Patrick developed brand packages for the new social music experience - CUR Music and Tweak, the next generation video messaging platform.

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Jason DeLuca


Media Partner

Jason DeLuca


Media Partner

Most recently the Managing Director of all Digital Media for Initiative & Allscope Media, Jason is best known for starting Morpheous Media, one of the leading SEO/M firms.  He was one of the first employees in the Interactive Division at BBDO NY, working directly with clients such as Visa, GE, M&M/Mars, Pepsi, MGM, Pizza Hut, Frito Lay and the U.S. Navy (for which he helped win a Gold Lion at Cannes).  Jason also founded PopWall.com, hailed by BusinessWeek.com and The LA Times as one of the top e-commerce sites for young people.

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Chris Abraham


Social Media Partner

Chris Abraham


Social Media Partner

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Chris Abraham, a specialist in Web 2.0 technologies, including content syndication; search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media. Named one of the Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; invited to SXSW 2013 as a panelist, "Outsourcing & Offshoring Social Customer Service," and, has a Klout of 78 and a PeerIndex score of 77.

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Mike Guarino


Creative Director

Mike Guarino


Creative Director

Mike's life-long love of creating memorable brand experiences through interactive, print and broadcast mediums has helped clients bring a fresh approach to creating compelling marketing solutions and specialize in multimedia brand campaigns. His approach is based on visualizing the moment of interaction and maximizing the impact. The result: brand stands out and the audience is moved to action. Clients include; FOX Cable, Speedvision Network, i3 Mobile, Poultryfirst.com, New Line Television, Toshiba, Thirteen/WNET, Outdoor Life Network, Footlocker, Philip Morris, AT&T, Oxxford Clothing, Thomson Financial, and Natsource. Integrated consumer and BtoB campaigns for these companies have included print, radio, television, branding & corporate identity, direct mail, collateral, interactive marketing and sales promotion.

 

mike@firemediapartners.com

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Jowill Woodman


Creative Director

Jowill Woodman


Creative Director

Award winning Creative Director and illustrator with expertise in a full range of marketing services including: brand positioning; packaging; collateral design & copy; promotional programs; logo & corporate identity; trade show display design & presentations; web services; social marketing; direct marketing; advertising and print support. Jowill was part of the successful team that launched Speedvision as well as the re-branding work to Speed Channel for FOX Sports Net. Clients: AT&T, Audubon, Foot Locker, Fox Sports Net, Hilary Radley, i3 Mobile, Natsource, New Line Television, OLN, Oxxford Clothes, Poultryfirst.com, Sesame Workshop, Speedvision, Thirteen/WNET and Toshiba.  Jowill studied painting at Art Students League and fashion illustration and design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts.

 

jowill@firemediapartners.com

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Dawn Rowan


Public Relations Partner

Dawn Rowan


Public Relations Partner

Dawn Rowan

Dawn Rowan brings twenty years of acquired media contacts and effective media placement across the nation’s top print, broadcast and digital media outlets.

Rowan recently served as Vice President, Director of Media Relations for Rubenstein Public Relations; Director of Communications at NBC 4 New York for five years and as Communications Director for FIREBRAND, the first multi platform network dedicated to the world of commercial culture. Dawn’s client experience covers many industries including Travel, Media, Sports, Entertainment, Technology, Lifestyle Brands and Non-Profits.

Rowan attended Barnard College at Columbia University and graduated with a BA in English.

 

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Renee Forbes


Production Partner

Renee Forbes


Production Partner

After producing a solid client base on Wall Street, Renee tossed the finance world to provide multi platform production services.  Renee's Wall Street experience prepared her well because her attention to detail and sharp negotiation skills make every production a success.  And her creative solutions range from multi-screen video wall installations to bite-size mobile content.  Her list of fans includes CUR Music, Bad Boy Records, Estee Lauder, MTV, McGraw-Hill, Firebrand and Stila.